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Posts Tagged ‘advertising’

For every person who has attempted online, there is a a story or two of an experience of let down regarding expectation either with the marketers product or with their promises.  The truth of the matter is that for a while now, some internet marketers have over promised what their products can do and under-delivered what they promised.  This has led to  a perception that all online marketers are scammers.  That just isn’t true.

So, how does someone who has a great product go about getting it known that they have a great product and get people to buy without all of that ugly over the top hypey advertising.  How does an honest marketer revolt and let others see what they are doing online to make money in an honest and ethical way?  They do it by being genuine…they do it by being real; creating great products your customers can use, and raise the standards of their conduct and raising the standards of what their potential customers can expect.Continue reading here: Write Where You Are

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Business Friends Help Kids With Cancer And Their Families Feb 16th, 2011 by Rainy Friends Like Us is a wonderful nonprofit that reaches out to families of children who have been diagnosed with cancer. What they do for families goes over and above just sending those children a cuddly bear to hold when they are scared, lonely and needing something to cling to while they go through treatment for a disease that they don’t understand; even though, Friends Like Us does do that too.

The extra mile is what this organization does provide. They often listen to a parent, of a young cancer patient, express their fears, anxieties and questions about what to expect when cancer hits their family. Mark and Deloris Bailey, founders of the organization know what it is like as they have been in that position when their son was diagnosed and treated for cancer. So they created Friends Like Us to meet the needs of young cancer patients by providing them with a chemo bear.

This chemo bear comes with a medical bag which has tools that doctors and nurses can use to help explain treatments and procedures that the young child may be having to go through. It is a wonderful tool. This chemo bear even may have a port just like the child and can have it removed in a bear clinic when the child has his or her port removed. In the meantime, the bear can be of service when the child is at it most vulnerable going through tests or long lonely nights in the hospital.

To continue reading click here: Write Where You Are

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I don’t know about you…but, I grew up with Barbie and Ken.  You know…of the plastic doll fame, Ken and Barbie?  They were allegedly introduced to one another on the beach in Malibu back in 1961.  They have been through it as a couple.  For most of 43 years they were an item.  Then, back in 2004 after all of those years together…another man caught Barbies eye.  Talk about drama.  Well, last night the drama of Barbie and Ken escalated as they have chosen to reunite in a very public way…through the world of media.  Can we say ick? Continue reading here: Write Where You Are

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       Twitter is quickly becoming a way of life for many businesses and folks.  Anytime twitter shows a fail whale…(the symbol a person sees when trying to access Twitter and its service is unavailable) people quickly bemoan the fact that they can’t get on.   🙂  The fail whale doesn’t usually last long…I’ve only seen it a few times; briefly, when it was over capacity with Twitter users.  Twitter is a mini social site that is quickly becoming a large social media site; the idea is to answer in 140 characters or less the question, ” What are you doing?”.   Often, I hear other users say that they quickly become “addicted” to Twitter.   The service has spawned a bunch of books on Twitter etiquette….rules or no rules use.   Reasons for using Twitter is as varied as the number of people you ask…everyone has their own reasons for using it.  Relationships are built online…everyone has equal access to other users…both famous and non-famous users.   The latest controvery of this company which has been in business for approximately 3 years is…should they charge a fee for their services?

         So far, the Twitter service is free.  There is some discussion about whether businesses may be charged to use Twitter in the future.    People are still discovering Twitter and all that it can do.  Many people of course, use Twitter as a social networking service for their personal communication; others, are trying to find ways to use it to brand their businesses.

          Twitter has been uber successful in their goals of creating a mini social networking site.   At the end of 2008, Twitter rejected a bid for purchase by Facebook of $500 million.  To me, that means that they view their value as well over that $500 million; and it means to me that Facebook considers it a huge competitor.  Still, to stay competitive with Facebook as well as other large entities…Twitter will need to make money to stay alive and growing.

           Businesses have to make money somewhere to stay in business and pay their own employees.  Do they raise funds by putting advertising on their service, by charging for upgraded services for business accounts, or maybe charge a membership fee?  What do you think?  Do you use Twitter?  What are your thoughts on this subject?

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         Last Thursday, the McCain campaign decided to stop aggressively campaigning in Michigan.  This is a mistake, as Sarah Palin at least recognizes.  She has expressed a desire to come back to Michigan to continue campaigning.  I say to you Senator McCain…Michigan Matters!!!  Do not give up on Michigan. 

         The voter’s in Michigan can make a big difference in this Presidential campaign; every vote counts!  Remember the fierce contest between Bush and Gore?  Please respect the voters who haven’t made up their minds by understanding that many of them are on the fence; give them a reason to support your team.  For those who choose to support Obama-Biden…it gives them an unfair advantage to influence the voters; who may feel abandoned by half of the Presidential nominees.

         We are a unique state, in a lot of ways.  We are also mavericks.  We have overcome alot.  Many of us, those who have continued to stay in Michigan despite the economic difficulties, are strong willed.  We have been overlooked in the primaries…our votes were cut in half.  Do you think that is ok with us?  No!  Now we are being told that you aren’t thinking that we are worth your time to campaign here; because, some stupid polls are saying that Obama is ahead in numbers?  Come on…give us some credit for making our own decisions politically.  Polls don’t always transition to winning votes when push comes to shove.  Your decision to exclude Michigan from further campaigning is going to carry some serious impact on the outcome of the election.  Every votes counts…are you willing to gamble with the votes that you have already gained by ignorning those who haven’t made up their minds?

         With your history of heroic action in the military…i didn’t figure you for a quitter.  What if your country had given up on you?   Your running mate doesn’t appear to give up easily!  If you trust her decision making ability, you will reconsider the decision to stop campaigning in Michigan.  I say to you…when things look the bleakest…that is when the most amazing things happen; things miraculous! 

         Take a stand, send Sarah; matter of a fact… come back yourself.  Even the runt of a litter that gets picked rewards it’s caretaker with loyalty.  This state has a history of turning things around…we’ve done it before…and, we are going to do it again.  We have gone through difficulties with businesses closing up and moving out of state or, out of country; we have had the automobile industry take some hard hits…we have struggled to survive.  We are going to be on the forefront of the alternative energy field…we are going to turn the economic predictions for Michigan on it’s head.

         We don’t forget those that stick by us.   Maybe it is time to remind you that Detroit, one of the biggest cities in Michigan, has been RECENTLY scandalized by Detroit’s former mayor, DEMOCRAT Kwame Kilpatrick and his behavior.   We want a candidate for President who respects the citizens of this nation and has their best interest at heart.  Is that candidate you?

         Michigan remembers the bullying tactics that Kilpatrick’s team allegedly used to try to stay in power…Republicans could use that behavior in their favor; as they try to win this state in the Presidential election.  Come on, refocus on the voters in Michigan that have been feeling neglected, abused and in-validated over the last year, in the tug of war for votes.  It is time to remind the world that Republicans understand that, every vote counts!

        There is a grass roots effort to get 100,000 signatures on a petition to bring the McCain-Palin campaign back to michigan here: www.fightformichigan.com  Make your voice heard!  If you only hear once side of an argument (or campaign) how do you think that will influence the outcome?  There is another organization that is going to try to express the opposition to the Obama-Biden campaign message www.ourcountrydeservesbetter.com by spending up to $500,000 on advertising a Stop Obama campaign.  People can’t make informed choices if they are only given one choice…all we ask is give us options in our choosing!

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       Ok, here we go…a few months ago, i heard about a lawsuit on one of the ABC news programs between Mattel, the makers of the Barbie doll empire, and MGA Entertainment, Inc the makers of the Bratz doll line.  The issue seemed to spring from Mattel’s allegation that the designer Carter Bryant was working for them when he came up with the concept for the Bratz doll line; and therefore, they felt that it infringed upon their copyright since he was under contract to them at the time of the design; the jury seemed to agree.

         The jury awarded Mattel $100 million dollars in compensation today.  Wowie…that would pay for a whole lot of Barbie cars, Barbie swimming pools and certainly alot of Barbie mansions.   Now that $100 million, was nowhere near the amount that Mattel was seeking; it was more in the area of $1Billion dollars that they felt MGA should owe them with the success of the Bratz dolls,  toys and other assorted items MGA endorsed with the Bratz line. 

          I don’t know if you have ever seen the Bratz dolls but their heads are large…and they wear exceedingly seductive outfits and they have long hair and heavy makeup on these dolls.  They are very sensualized dolls that have been marketed to young girls and preteen girls as the heighth of fashion dolls.  In comparison, Barbie has been a mainstay in the toy market for years..but, since the sales began on the Bratz line…Barbie sales have fallen.  The competition seemed to pit the “good girl image” with the “bad girl image”…what image do you think young girls in a hurry to grow up wanted mom and dad to buy them?  Their choices are influenced by the things they see in our culture as “grown up”.   With growing concerns about body image and a healthy attitude towards their self concept…we need to understand the connection that takes place in a child’s world view and how that affects their emotional development! 

           Teaching young girls to value their bodies as something more than window dressing to get attention used to be the norm; that is no longer true.  Experts have been dealing with an increased awareness that young women are not happy with their bodies and will go to extremes to try to achieve the “look” that is in vogue.  We have young women (and young men) who are tortured with anorexia, who are struggling with obesity, who pay for plastic surgery to get their bodies to fit a certain mold, putting foreign substances such as botox into their bodies, breast augmentation, etc.   Educating them to the truth that the images they see in magazines and on television are adjusted with the magic of photo retouching and airbrushing techniques…that no-one has a perfect face or figure.  It is time to stop and teach young people the importance of self acceptance.  Stop allowing them to think that they don’t measure up to someone else’s standards of what is the ideal.

           We really need to examine the culture that we expose our children to from magazine articles, to television shows, to media advertising, to fashionable clothing lines that seem to say it is ok to dress our young girls in clothing meant for older teens or young adult women.  Everything is sexualized or sensual in it’s design…this marketing technique needs to be addressed.  We are allowing this, when we purchase these types of products for our children and then wonder why behaviors seem so out of synch with the type of behaviors that should be appropriate to their ages.

           Parents are the ultimate stop gap for their children…it is their money, for the most part, which purchases these items.  If we raise the bar on what we expose our children to…then, the industries that our dollars support will have to adapt to the demand for a more traditional age appropriate level of decency in the children’s clothing, toys, accessories, music, television programing, advertising, etc. 

            In an age where we try to protect our children from predators on the streets, in our schools and in every other area of life; we need to understand that if we send the children mixed messages about what is appropriate role modeling; how can we expect them to know when someone inappropriately crosses the line in their conduct?  Children learn their boundaries from the adults in their lives who set limits…so we need to re-examine how we condition our children by the choices that we make. 

            Children may still want the Bratz dolls over the Barbie dolls…who knows…children don’t always know what is in their best interests; however, the adults who care for them should know…shouldn’t they?

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