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Posts Tagged ‘branding’

       Twitter is quickly becoming a way of life for many businesses and folks.  Anytime twitter shows a fail whale…(the symbol a person sees when trying to access Twitter and its service is unavailable) people quickly bemoan the fact that they can’t get on.   🙂  The fail whale doesn’t usually last long…I’ve only seen it a few times; briefly, when it was over capacity with Twitter users.  Twitter is a mini social site that is quickly becoming a large social media site; the idea is to answer in 140 characters or less the question, ” What are you doing?”.   Often, I hear other users say that they quickly become “addicted” to Twitter.   The service has spawned a bunch of books on Twitter etiquette….rules or no rules use.   Reasons for using Twitter is as varied as the number of people you ask…everyone has their own reasons for using it.  Relationships are built online…everyone has equal access to other users…both famous and non-famous users.   The latest controvery of this company which has been in business for approximately 3 years is…should they charge a fee for their services?

         So far, the Twitter service is free.  There is some discussion about whether businesses may be charged to use Twitter in the future.    People are still discovering Twitter and all that it can do.  Many people of course, use Twitter as a social networking service for their personal communication; others, are trying to find ways to use it to brand their businesses.

          Twitter has been uber successful in their goals of creating a mini social networking site.   At the end of 2008, Twitter rejected a bid for purchase by Facebook of $500 million.  To me, that means that they view their value as well over that $500 million; and it means to me that Facebook considers it a huge competitor.  Still, to stay competitive with Facebook as well as other large entities…Twitter will need to make money to stay alive and growing.

           Businesses have to make money somewhere to stay in business and pay their own employees.  Do they raise funds by putting advertising on their service, by charging for upgraded services for business accounts, or maybe charge a membership fee?  What do you think?  Do you use Twitter?  What are your thoughts on this subject?

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        Here is a concept that many vehicle makers have been pursuing for a while now…making your vehicle a hot spot wireless connected tool.  Chrysler will give a peek at their UConnectWeb system tomorrow…it may become available next year.  Of course, like everything else having to do with technology…there is a huge push to be the first to have the most cutting edge program or system available, that the masses can’t live without.  (more…)

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         With Barack Obama getting the nod from the Democratic party on Tuesday evening as the Democratic nominee in the bid for the office of President of the United States…Oprah is celebrating.  She has said that she has been doing the happy dance all day.

         Oprah also allegedly said, she is ready to go door-to-door for Barack Obama if he so desired her to; which brought to my mind a vision of Oprah becoming a modern day salesman (woman).  Is Oprah starting a new career? 🙂

            Is she ready to start a new career as a pitch person for the political movers and shakers?  Her influence is quite powerful.   After all, Oprah has conquored the television talk show circuit, produces movies, she is a book club afficionado, and she is an advocate for initiating education; by planting a school for young African girls.  Oprah is a magazine owner… she is a successful business woman, as well as, an expert at branding herself in any area that she wishes to explore.  She is a smart woman…a beautiful woman… a seasoned business person; and, she connects with people in extra-ordinary ways. 

            She appears to accomplish what she sets out to do.  She definately did her best to bring attention to Barack Obama’s campaign.  Between television, her magazine, interviews and the campaign trail…Oprah definately has the platform to draw potential voters to the election process.  She also has a powerful impact in the areas that she makes a commitment to.  Oprah is nothing but passionate about the things that she chooses to spend time doing.

          People either love her or they don’t…but, most people do have an strong opinion one way or the other.  How will this opinion affect the vote for the President of the United States, come time for the actual election?  Time will tell.

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