Less Direct Marketing-Happier Me!

      This is interesting news to me; and, not altogether unhappy news, it has come to my attention that as a direct result of the financial crisis in this country…we are all going to be receiving less junk mail in our mail boxes!  Isn’t that wonderful?  It is just sad that it took something of this nature to reduce all of these unwanted solicitations. 

       Now, I have to admit, i hate junk mail.  It piles up and seems to breed when I am not looking, before I can dispose of it.  I could build a miniature high rise building with the stacks of envelopes that I get each week.  It is frustrating, as my shredder is broken; and, many of those envelopes are attempts to get me to sign up for credit cards, home equity loans; and or, other means of putting me further and further in debt. 

       Hello people, where is the common sense here?  I hate getting those pieces of mail; because, if you open them up…they have multiple spots on the applications with personal name & address information.  As I said, without a shredder…i must hand tear them into small pieces so that no one else can activate them if they come across the applications.  That is highly annoying to have to go through all of that extra work because of no fault of my own.  However, it is necessary with all of those warnings that we all hear about on the news programs of identity theft.  It is too easy for someone with ulterior motives to make use of that private, and personal information they find inside of those envelopes that everyone tosses away.

        It also goes against my growing sense of green living.  There is no reason to slaughter thousands of trees a year just to bombard people with mail that they don’t want or need; which only ends up in landfills anyway.  I want to protect the environment and be a good steward of the world that we live in.   Let’s take a moment and compliment those companies that are cutting back on wasting trees and money by curbing the direct marketing sales envelopes that we all receive.  Thank you for cutting back, I want to encourage you to continue this practice even when the economy improves!   I admire your leadership in this area of your business (yes, i know you are mainly doing it to save money…that is ok…we both benefit).

         Of course, we all want the financial world to get back on it’s feet.  Let this small step of reducing unwanted mail be the first positive step in the right direction, as far as using common sense, in the business world.  I believe that the impact is far reaching.  I for one, appreciate the fact that I will get less unwanted mail.  How do you feel about the matter?  Will you respect a company for taking this step?

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The Earth Cries

       The earth cries out in grief, and humanity is groaning, in it’s misery; do you hear it?  Cyclones hit Myanmar thousands and thousands are dead, homeless, thirsty, starving.  China is shaken to it’s core by the earthquake that has also killed thousands.  Sumatra was washed away from the Tsunnami and thousands and thousands are dead and lost.  Katrina hit the United States and flooded homes and businessess and left lives in devastation.  Wildfires are consuming buildings, homes, and wildlife and millions of acres around the world due to droughts.  Famines hit the parched lands inflaming lands already hit with starvation.  The ice shelves are melting in the Artic.   Tornados drop in and in seconds wipe away generations of people as well as places.  Hurricanes heap destruction upon land and seas. 

           Do you not feel nature rebelling, against the inhabitants of the planet earth?  The intensity of these disasters and storms has increased dramatically in the last decade or two.  They are increasing in number as well;  we must listen. 

        Why, what is all of this chaos trying to teach us?  Has the careless actions of generations before us finally reached the peak of what nature can endure without self-destructing. The way we live today is impacting the world; and not for the better.   Are we being taught now that we must be good stewards of the gifts given to us by the Creator?  Yes! 

          Greenhouse gasses are contributing, lack of conservation of trees, farmland,  and bodies of water, and poor utilization of landfills,  are all destroying our environment. 

         Being ignorant, lazy, un-informed or misguided, are no longer acceptable excuses.  Suffering and death, on a regular large scale basis, is going to be a way of life, if we don’t wise up soon.  Making smarter, safer, greener choices can only slow down the effects of the damage we have caused.  But we must start now…if we hope to have any chance of restoring the precious balance that is nature.  It is going to take courage and committment.

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