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Posts Tagged ‘marketing’

I don’t know about you…but, I grew up with Barbie and Ken.  You know…of the plastic doll fame, Ken and Barbie?  They were allegedly introduced to one another on the beach in Malibu back in 1961.  They have been through it as a couple.  For most of 43 years they were an item.  Then, back in 2004 after all of those years together…another man caught Barbies eye.  Talk about drama.  Well, last night the drama of Barbie and Ken escalated as they have chosen to reunite in a very public way…through the world of media.  Can we say ick? Continue reading here: Write Where You Are

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         Alpha Inventions, I wondered if you have heard of them yet?  I discovered them the other day when they made an appearance on my stat counter on my blog site.  I wondered who are they and; how, and why are they referring so many visitors to my blog.  Not that I minded the traffic; in fact, it was quite wonderful.  However, sometimes sites connect to your site that you wish had never heard of you; you know what I mean?  Some of them bring traffic that i don’t want associated with my blog.

         Anyway, i did a little sleuthing and found out it is a site that is relatively new.  From what i understand…it is a site that brings exposure to a multitude of sites-in real time.  So, as soon as you post to your site/blog others can see it at that moment.  In doing so, they are current on what information or products you are trying to bring to the world wide web.  I don’t understand all of the ins and outs of their algorithms…but, thankfully, it isn’t my job to understand it.  I am benefitting from someone else’s brillance.  That is ok with me.  In return, i hope that my blog brings something to them as well.

          Interesting though when you stop to think about the name.  Alpha Inventions…when I looked it up there were many definitions for Alpha.  Of course, we all know about the Alphabets…a listing of letters that begins with the letter A.  Then, there is the definition of Alpha as first or beginning-beta (as in beta testing).  Then, there is the definition of top of the line or dominant. And finally, to be the most prominent, talented or aggressive.  Congrats to Alpha Inventions for thinking outside of the box.  Think of it as free media publicity for your writings or your business/marketing site.  It is another tool to use to bring attention to your goals that you are trying to accomplish on your site.

            When you stop and think about it…all of those terms apply to http://www.alphainventions.com .  It is an experiment in transition i think.  However, a brilliant one…I think it will be fine tuned and will catch on like wildfire.  Like any invention…it will go through several phases of development.  In the meantime, enjoy the extra traffic that they send you…you won’t be sorry.

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      This is interesting news to me; and, not altogether unhappy news, it has come to my attention that as a direct result of the financial crisis in this country…we are all going to be receiving less junk mail in our mail boxes!  Isn’t that wonderful?  It is just sad that it took something of this nature to reduce all of these unwanted solicitations. 

       Now, I have to admit, i hate junk mail.  It piles up and seems to breed when I am not looking, before I can dispose of it.  I could build a miniature high rise building with the stacks of envelopes that I get each week.  It is frustrating, as my shredder is broken; and, many of those envelopes are attempts to get me to sign up for credit cards, home equity loans; and or, other means of putting me further and further in debt. 

       Hello people, where is the common sense here?  I hate getting those pieces of mail; because, if you open them up…they have multiple spots on the applications with personal name & address information.  As I said, without a shredder…i must hand tear them into small pieces so that no one else can activate them if they come across the applications.  That is highly annoying to have to go through all of that extra work because of no fault of my own.  However, it is necessary with all of those warnings that we all hear about on the news programs of identity theft.  It is too easy for someone with ulterior motives to make use of that private, and personal information they find inside of those envelopes that everyone tosses away.

        It also goes against my growing sense of green living.  There is no reason to slaughter thousands of trees a year just to bombard people with mail that they don’t want or need; which only ends up in landfills anyway.  I want to protect the environment and be a good steward of the world that we live in.   Let’s take a moment and compliment those companies that are cutting back on wasting trees and money by curbing the direct marketing sales envelopes that we all receive.  Thank you for cutting back, I want to encourage you to continue this practice even when the economy improves!   I admire your leadership in this area of your business (yes, i know you are mainly doing it to save money…that is ok…we both benefit).

         Of course, we all want the financial world to get back on it’s feet.  Let this small step of reducing unwanted mail be the first positive step in the right direction, as far as using common sense, in the business world.  I believe that the impact is far reaching.  I for one, appreciate the fact that I will get less unwanted mail.  How do you feel about the matter?  Will you respect a company for taking this step?

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        Here is a story that illustrates the breakdown of American business.  Jim Crosby and his sister Linette are in a fierce and immediate battle to save their family owned mint farm business.  They are to be foreclosed on, any day now…they need to sell bottles of mint oil to save their business.  They are located in St. Johns, Michigan.  Michigan is one of the hardest hit states when it comes to the economy.  People here are struggling to hang on to the most basic necessities of life…this family only wants to be able to continue to provide a service to their customers…both old and NEW!  It is their dream to be able to continue marketing their mint oil.

         Their business has been owned by their family members since the early nineteen hundreds.  This is their legacy…and it needs an influx of cash, today.  You can visit their website ( http://www.getmint.com)  and help, to try to save an American owned business.   In a day and age where American business owners are moving out of the country left and right, to get cheaper labor and make more of a profit; it is nice to be able to support a company that has stayed in America while producing their product.  If you use mint oil for cooking, baking, tea, health aid, air freshner…or any other use…please buy from this company and help them stay in business…but, don’t dawdle…they need cash now to stay in business.  The bank that is planning to foreclose on them…could take their bottles of oil and they could take the equipment needed to continue producing the oil…thereby, putting them out of business.

         We have to make a stand for some kind of return to common sense…producing in America, selling in America and buying in America…this is how we build a strong infrastructure in the country once again.  You can build up business, jobs, and housing markets by keeping American’s working.  You want to strenthen the economy?  Stop buying everything from other countries (because it’s cheaper) and start supporting American owned and operated business that produce quality products.  The job or business that you save just might be your own!

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       Yahoo… I am so excited.  I did a little test on this blog site on www.HubSpot.com.   I got a score of 48…which they say means that, out of the hundreds of thousands of sites that they have tested, my blog scores higher than 48% of them in terms of marketing effectiveness.   Whoooooo Hooo. 

         But, i am a bit confused.  I am not a marketer.  I just write a blog on all kinds of interesting subjects (at least they are interesting to me).  However, I have written on so many subjects…that evidently, i have hit upon enough various subjects to be effective! 🙂  Cool Beans, I say. 

         Technorati has given me a rank of 372,003 which puts it in the top 0.53% of blogs that they track.  Yes…but, how can this be?  I am not a very technological person.  I only started blogging about 16 months ago.  There are things that I have discovered, which would now cause me to do a few things differently were I to start up another blog…but, that is how I know that I am growing and learning.  That is alright…that knowledge can be applied to future projects.   There is so much more to learn.  It is interesting…but learning new things leads a person to discover new passions.  Before long, you start accumulating large amounts of information that crosses over into other projects or areas of interest in your life.

         If we knew everything when we started out trying something new…would we ever push ourselves to go a little farther?  Probably not, human nature wants to be on familiar ground…to feel confident and comfortable in what we do.  However, the most personal and professional growth comes from pushing yourself to test your mettle…doing something that you do not think you are capable of doing.  I never thought i could do something like write a blog; and have someone come to it, and be interested in what i wrote.  But, i discovered when i gave myself permission to do it for myself…then, i was able to follow through. 

         Everyone tells me that it is simply because of content…regular, consistent postings that the blog is growing.  Writing is fun, reading the interactions in the comment section is rewarding to me.  Touching on subjects that can inform, or, share information is exciting.  Getting to know regular readers is the best part; because, they start to share who they are and what is important to them.  Some of the readers even post things that make a difference in someone else’s life…such as the comments on triple negative cancer…or, suicide prevention; or, some other post that affects people in a real personal way.

         It is a challenge to find something in everyday life that gives a small glimpse into what is happening in the world at that time…trying to make sense of how it affects me or others, that I care about.  Still…reading the report on the rankings of the blog…was eye opening to me.  That is because that isn’t why I started to write the blog; however, it is encouraging to learn as i go… and find ways to improve what i do.

        On top of that…my blog received a Google page rank of 4; but, now that i know it has room for improvement…i want to make it better.   A four is not too shabby.  But, what really excited me was that in the area of traffic…the blog was in the top 4.61% of all websites. 

        This, is like winning some kind of award; such as an Emmy, or an Oscar…maybe a Tony; Is there some kind of award for someone addicted to blogging?  hahahah.  Ahhhhemmmm, I would like to thank my mom, and my dad, and my teachers, and my bus drivers, and anyone else who NEVER let me talk when i felt the need (just kidding) ….LOL     Blogging is fun….Go check out your website rating on www.HubSpot.com.  It is a great tool to work with; if you are in the hopes of improving your site and making it more effective by reaching the people you most want to communicate with.  Find out what you are doing right…and, oh by the way, did you find out anything that you could improve from testing your site on Hub Spot?

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What Are You Going to Accomplish Today?

        Are you living your life fully or are you going through the motions just waiting for something to happen to change the way things are?  Do you have long term and short term goals in place?  Are you focussed on enjoying today while planning for tomorrow?  Life is an interesting mix of failures, accomplishments, goals; each has their place in your life to enable you to be successful in your personal and professional life.

         Have you ever heard how people answer questions about their life?  Anyone ever said to you…it is just another day?  That my friend, is a life that is un-fulfilled.  That is a person who isn’t engaged with their purpose in life.  Maybe they don’t know that they live and breathe for a reason.  Every person has gifts, ideas, experiences, talents, and knowledge that is meant to move them and others through life in a positive way.  Sitting on those  qualities and hoarding them without using them to improve life is a one way trip to no-where.

          Do you know anyone who has to learn life the hard way?  Are they condemned to experience life through failure?  Or , are they equipped to live and learn from the mistakes and the successes of others…saving themselves time and enabling them to succeed more quickly and efficiently?

           I want to tell you about an opportunity to experience something that has never been done before.  There is going to be a life changing seminar in Long Beach, California Sept 26-28th put on by Brendon Burchard, author, life coach, businessman and motivational speaker.   Brendon wrote the book, Life’s Golden Ticket last year and made a huge impact on those who have read it.  It was published by Harper Collins.  He has put together a program that is going to address personal and professional growth as well as wealth building.  Can you use any help in those areas?

           This is an affordable event.  It is not going to be held in a traditional hotel environment where they present you with recycled information and then grab your money.  This experience is going to include, music, business advice, life changing information on gathering business partners, personal growth experts, the power of impact, and learning how to build upon what you have and the contacts in your life.  If any of this interests you…you may want to click on this link to find out how you can be there to see this extra-ordinary event unfold.  It will make history as it takes place under a big top tent.  Nothing boring here 🙂  Here is your link to more information…and some free audio snippets of an interview:  http://www.lifesgoldenticket.com/preview 

            Also at this event, you will see the results of Ken McArthur’s Boot Camp Impact Action Team and what they were able to accomplish in their teamwork by joining together to make a positive impact in an area of life that touches so many.  It is important to support the Impact Action Team and the work that they are doing!  Check out the person that was chosen to receive the benefit of their impact here:  http://speakupsavelives.org/  Meet Deremiah CPE…see how you can help impact the world.

             Find a way to get there…and discover what your purpose in life is; and, how you can nurture that purpose, and allow it to blossom.  You will understand how to take the promise of the seeds in your life and turn them into the amazing life that they were meant to be!  Are you up to the challenge, are you willing to enjoy each day to the fullest, living your life with purpose and clarity, achieving all that you are meant to achieve; and, spreading the message that we are all here to encourage and lift each other up?  Life is too short to spend it wishing for more, accepting less and resenting those who understand how to make things happen in a positive way, Don’t you think so too?  Come on, check it out:  http://www.lifesgoldenticket.com/preview  If you don’t listen to anything else, listen to the last audio…where he talks about his amazing un-precedented money back guarantee!  He sounds pretty confident to me that you will not leave the event un-changed or un-happy!

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        I don’t know about you…but, doing something new is more than a little bit scary.  I don’t know if you are like this or not…but sometimes, I stop myself from doing things just because I get a little bit intimidated or fearful.  I also had a slight case of a fear of failure…and even worse…a fear of success!  Yep, I am definately my own worse enemy at times.  How many things in life do i miss out on, because the voice in my head has cautioned me to step lightly or turn around and go back to the same old status quo; just because it feels familiar and safe?  How many times have I cheated myself out of something wonderful and positive?

         Geez, I just bet I can’t count that high, LOL.   I think about this blog in particular…when I was moved in my soul to start disciplining myself and write on a regular basis; I knew it was something that I needed to do.  Yet, can you believe I almost talked myself out of it? 

           If I had allowed myself to continue to doubt…then, I would not have had the pleasure of helping supply information to so many people about triple negative breast cancer and have had the impact on lives that had not heard about the disease.  There were people who contacted me on that subject who were going through scary times and needed support.  There were other readers who had experience with TNBC and were able to be a support to others, through my blog.  Then, a subject i hold near and dear to my heart which is fetal alcohol spectrum disorders has had an impact on lives because of the information in that post.  I consider it an honor to have the priviledge to  possibly steer someone away from picking up an alcoholic beverage while pregnant; and maybe, preventing someone’s child from having a lifetime of disabilities that could have been avoided.  That is the power of positive impact.

           That very first post was so very intimidating that I sat and worked on it for hours…hours I tell you!  🙂  Finally, i confessed that it was intimidating and just jumped in with both feet and did it.  Scary, yes…am I glad that I took the chance and have since been blessed by the experience…YES!

            Tonight, I did something else that I wasn’t sure I could do.  I got on a live tele-seminar and spoke with businessman Michael Penland.  He had more than 100 people on that call, listening to his guests speak.  You can hear a replay of that call here:  http://instantteleseminar.com/?eventid=3926631   The listeners on that call were hungry for information on how to build their businesses and their websites; so that their dreams can come true.  Sometimes, it just takes a little encouragement for people to believe in themselves.  

            Michael is a special person who goes out of his way to help others succeed in their own businesses.  He helped my husband get started in marketing over a year and a half ago.  He helped to build my husband’s confidence and opened new doors for him.  Now my husband is a respected marketer who has helped to encourage and mentor so very many others in ways that have changed their lives for the better.   It is like a chain reaction when people set out to make a positive impact on the lives of others.

            Michael has a live seminar coming up in Orlando, Florida on Sept 19th-21st.  Check him out and see what he can do for you!  http://www.instantcashmarketing.com/jeff.html   The speakers at this event are powerful and have the skill to teach you how to achieve your dreams in a way that will open your eyes to the talents and skills you already own inside of yourself.  You may recognize some of the marketers by name, there is Willie Crawford, Matt Bacak, Brad Fallon, Dr. Mike Woo Ming, Howie Schwartz, Joe Sugarman, Debra Thompson, Jason Pearson, Frank Garon, Keith Wellman, Jeff Wellman, Dale Calvert, Alan Bechtold, Drew Miles, and Jeff Herring and of course, Michael Penland.  

            The title of the seminar is Magic 17-Billion Dollar Marketing Dream Team.  You will learn things at this live event that you may never have another opportunity to experience.  Do yourself a favor and click on this link and see how you can get yourself going in the right direction.  Empower yourself to do what you have always wanted to do; you can do it if you only dare, to not be intimidated or doubt yourself; I know you can!  http://www.instantcashmarketing.com/jeff.html

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